Imagine being given a sheet with line drawings of the Royal Enfield Meteor 350. The angles of view include front, rear, top, and a prominent profile. Your job is to reimagine the popular cruiser and turn it into a custom marvel. Does the thought seem appealing? Well, over a thousand submissions for the task would […]

BCW was set up by Shail Sheth 9 years ago in the bylanes of Mumbai where customizing and building motorcycles and cars is not just a livelihood but is about a dream of building things with his own hands that had for long called upon him to embrace. Being an automotive designer by profession as […]

We spoke to the man with magic fingers about customising bikes in a way that’s clean yet mean… Having secured a bachelor’s degree in automotive design from UK’s Coventry University, Shail Sheth began working in a company in New Delhi but always harboured a secret desire to branch out on his own. In possession of […]